About BMI and DirectRetail Do It Yourself Retail Point of Sale

• Company Information
• History
• Sales Team
• Management Team

DirectRetail Do It Yourself Retail Point of Sale Company Information

DirecTouch is a product from a company with a 29-year history of providing quality solutions and services to restaurant and retail operations across the country. Established in 1975, Business Machines, Inc. (BMI) began selling cash registers and computers to local businesses and has since evolved into a nationwide distributor of POS hardware, software and services. The company has placed more than 30,000 machines throughout the United States and the Caribbean. Today, the largest growth area in BMI's business is touch-screen technology.

As an industry leader, BMI is committed to providing the best possible products, service and support. For over 29 years we have sold, installed, trained and supported thousands of systems from the simplest electronic cash registers to the most sophisticated POS terminals, scanners, inter-communication equipment and software. Our technicians are highly trained and our sales people all have come from restaurant backgrounds.

Our goal as a company is to help our customers to invest wisely in a system, increase that customer's productivity, and ultimately enhance their profitability through our products and services. BMI strives to provide our clients with the most comprehensive level of service available.

As BMI approaches its 30th year of operations, our long-term strategy of backing up this company's products with fast, efficient service has paid off. We always have said service is the cornerstone of our business.

History of DirectRetail Do It Yourself Retail Point of Sale

DirecTouch is a product long in development for an industry ready for a change in direction. For too many years, restaurateurs were at the mercy of Point of Sale (POS) companies who kept technology to themselves. Computers were a great mystery to the vast majority of people, especially business owners who did not have time to learn computers, let alone have time to implement an entire system.

As computer technology became more prevalent and understanding this technology more widespread, POS dealers began to lose their monopoly on the expertise of the systems they were overcharging for. Restaurateurs began to see that technology was a requirement to operate their business and they began to look for alternative sources for their needs. DirecTouch was created to be that source.

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DirectRetail Do It Yourself Retail Point of Sale Sales Team

BMI understands that knowledge and experience are what you need to help design and create the right solution for your business ...knowledge of the systems available, and the field experience to apply that technology to a variety of situations that cause restaurateurs problems. You need someone who can listen to your needs and then provide the right solution at the right price.

Jerry Wilson, a 24-year veteran of the Point of Sale industry, with the expertise and the field experience to be your technology advisor and consultant, heads the sales team. Please contact him directly with your technology, security and business questions.

• Jerry D. Wilson
• jerryw@directouchpos.com
• Phone: 800-676-1059
• Cell: 407-963-2223

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DirectRetail Do It Yourself Retail Point of Sale Management Team

As is probably the case in your business, the ownership and management team make a big difference in the quality of the product and services your customers receive.

In our case, the owner has been in business 29 years and been providing solutions to restaurateurs for much longer than that. Bob Frazier began his career with NCR and then broke from them to begin Business Machines, Inc. in 1975. Since then, Bob has surrounded himself with quality and knowledgeable people who have helped him grow BMI to the national solutions provider that it is today.

• Bob Frazier
• bobf@directouchpos.com
• Phone: 800-783-4450

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